מחבר yotamgutman2014

  • ואולי הכל לטובה?

    בשיר ״משיח עכשיו״ , שר שלום חנוך:״הציבור מטומטם ולכן הציבור משלם, מה שבא בקלות באותה הקלות ייעלם״. המשפט הזה מתאים לכל פעם שמתרחשות ירידות משמעותיות בשווקים. ובתכלס- מי שנמצא זמן מה בשוק ההון כבר שמע את כל הקלישאות: ״פיצוץ הבועה״ ״כשיורד גשם כולם נרטבים״ ״מה שעולה חייב לרדת״ כל פעם שהשוק ״חוטף״ הספקנים חוככים ידיים […]

  • Can everyone stop “killing” marketing already?

    Marketing is dead. How many times have you heard that in the last couple of year?

  • My reading challenge for 2018

    So, I love books. Ever since I was little, I was drawn to books. Even before I could read myself- I would ask my parents to read to me all the time, and then could sit for hours and “read” it from the pictures. When I was in 2nd grade I got my library card […]

  • Community creation

    Community creation

    People love to be a part of a community. What exactly constitute a community changes from one person to another, but most people will agree on the functionality: it should provide you with something you need. ·        For some it’s a sense of belonging. ·        For others it provides tangible benefits- knowledge, tips. ·        For […]

  • On Taking time off

    This fall, for the first time in what seems like forever, I’ve taking some time off. Not one or two days, but some serious time off. I went on a surf trip for 10 days. Ten days without work-related calls, almost no emails, and mostly, with very little other than surf and rest. It was […]

  • Re-igniting the Owntrepreneurship blog

    I've been away for too long. I know that. The last post published on this blog more than a year ago. That's like forever in internet terms. And while the reasons for this were valid, I still feel somewhat guilty and would like to explain myself.  

  • The power of a hand-written note

    Recently I’ve prepared and delivered a bunch of hand-written cards to celebrate Jewish New Year. This is nothing new of course. It’s rather a traditional custom, even considered antiquated by some. I mean- why go through all the trouble of going to the shop, buying a printed card, writing a personal note, mailing it and […]

  • What to do when a client fires you?

    A client of mine called me the other day. Said they won’t be needing my services anymore. Ouch. No matter how much you train yourself to deal with rejection, the initial feeling you feel is a kick in the stomach. And this was a good client, one I’ve been working with for over a year. […]

  • How to make the best use of conferences B2B platform – 8 easy hacks

    As much as we marketers would hate to admit it, not all marketing is digital (here’s a great example of such offline marketing strategy: https://owntrepreneurship.com/2016/12/21/for-real-marketing-impact-go-offline-and-old-school/). Conferences, trade shows and expos still bring in large crowds, and as marketers we simply cannot ignore the possibility to engage with our target audience. However, conference have become so […]

  • How to use Quora for inbound marketing

    Recent funding round of Quora left no doubt- it means business. Raising round D of $85 million Series meaning Quora is now worth around $1.8 billion. With 190 million monthly users, most of which are active and considered quite intelligent, this is a great source for inbound marketers. I have been using for some time […]