How to make the best use of conferences B2B platform – 8 easy hacks
As much as we marketers would hate to admit it, not all marketing is digital (here’s a great example of such offline marketing strategy: https://owntrepreneurship.com/2016/12/21/for-real-marketing-impact-go-offline-and-old-school/). Conferences, trade shows and expos still bring in large crowds, and as marketers we simply cannot ignore the possibility to engage with our target audience. However, conference have become so…
How to use Quora for inbound marketing
Recent funding round of Quora left no doubt- it means business. Raising round D of $85 million Series meaning Quora is now worth around $1.8 billion. With 190 million monthly users, most of which are active and considered quite intelligent, this is a great source for inbound marketers. I have been using for some time…
Communication preferences for the busy entrepreneur
You get this every day as a freelancer/ entrepreneur – bombardments of emails, messages and calls. It used to be though but manageable, but nowadays it’s become worst. Not because there is more of, but because these messages are distributed across multiple communication channels. Multi-channel communication stress So every time you think you are done…
How to create and distribute content when you have no blog?
Conventional wisdom tells us that a blog is an anchor for all content marketing activities. It is where you publish content with the hope of driving traffic to your site- which will somehow miraculously convert into signups or leads. But sometimes, a blog is not available. The company’s website might not have a blog, or…
Know your basics – LinkedIn privacy and security settings
New and proficient users of LinkedIn alike tend to overlook the potential privacy and security issues related to the platform. I’ve written extensively in the past about potential risks of fake profiles and social engineering, but I’ve never dived into the actual security and privacy settings. But recently I’ve helped a friend to set up…
For real marketing impact, go offline and old school
sometimes, it makes sense to go back to the roots, go offline and old school.
No ideas for content ? here are 10 suggestions for you
It happens to all of us, content marketers. We are faced with a deadline and need to generate a piece of content, but we simply have nothing to write about. Sure, some would say that if you don’t publish content which is super-interesting, valuable and engaging you really shouldn’t be publishing at all. I respect…
The Gig economy is coming for your job. This is how you will cope
This is not some dystopian dream. Nor is this a fad. The so-called gig-economy is coming and will be a significant part of our lives very soon (if it isn’t already). The “Gig-economy” is a phrase coined to describe the “Uber-ization” of the workforce in the coming decades. It basically means that every service which…
How to make better introductions
Introducing people is what I do on a daily basis. It’s an essential skill that supports your networking strategy. But it is also down to earth and tangible. The math is simple- I know 1 guy and I know another guy. Apart their sum to me is two. Each is worth exactly one to me,…
Startup marketing- how soon is too soon?
In every startup lives comes a moment when it needs to let the world know what awesome product its developing, how cool a company it is and why it’s would make a great investment for VCs. But most startups fail to get the timing right and miss a lot of potential market grab and attention…