If you are reading this by all likelihood you’ve came here from Facebook, Twitter of LinkedIn. You probably dwell there daily, follow the links to sites and blogs such as this, and if you are a “power-user” you even contribute from time to time, posting witty twits, posting thought and images on your Facebook wall or longer opinion pieces on LinkedIn Pulse platform. Or you might even cultivate your own blog on a platform such as WordPress or Blogger. And you might feel this is enough, but I’m here to tell you there are 2 social platforms you simply can’t ignore at the moment, especially if your into marketing.
Founded in 2012 by two ex- Twitteroids, Medium is fast becoming THE blogging platform of our time. As the mission statement on the “about” page says:” Medium is a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends. It’s designed for little stories that make your day better and manifestos that change the world. It’s used by everyone from professional journalists to amateur cooks. It’s simple, beautiful, collaborative, and it helps you find the right audience for whatever you have to say” (https://medium.com/about/welcome-to-medium-9e53ca408c48)
And the beauty is that it does just that. If you want to read great content- its all there. If you want to simply start writing and publish it to a potentially massive audience- this is the place to do. With the simplest “what you see is what you get” interface, it’s really is all about writing (it’s easy to combine images too, but it’s not a tumbler-like site at all. Words are the essence here.
Why should you care: well, it’s where I’d go for a great read, and I enjoy publishing posts there occasionally. It’s also free of charge, hassle free and visually appealing.
Quora: you could write posts on Quora too, but that’s not the point. The point of Quora is answering every conceivable question in the world. From silly questions to philosophical ones, anyone can post a question and anyone can answer (the site editors remove duplications and maintain the discussion on proper term). You can ask someone to answer a specific question, “pay” them with credits and even accumulate credits for answering others. If you think this is childish (does sound like a dream machine for any curios 4 years old), just know that many famous and smart people visit the site regularly and contribute from their experience and wisdom. People like Ashton Kutcher, Mark Cuban, Werner Vogels, Sheryl Sandberg, Mark Zuckerberg, Marc Andreesen and many others. The site has a large Indian population and the Quorans seems to infatuated with entrepreneurs in general and Elon Musk in particular. Still, if you have any question worth asking – this is the place (and you do get great answers from people in the know- you can ask VCs what they are looking for in a startup pitch, or ask people how to improve your SEO, and just about anything else). The think I like the most about Quora is that if used properly, you are genuinely helping others (and receive the recognition you deserve in return).
Why should you care: a great place to get answers for just about everything you ever wanted to know, and one of the only places online you can really help others. It’s also free.
So, to summarize, publishing posts on LinkedIn is nice, but you should really be exploring more sociable alternatives. Note that I’m refraining from using the term “blogging platforms”- both sites are much more of a social meeting place than a mere platform. One word of advise- these sites can be fairly addictive, Quora in particular ( you will check your app in the morning to see how many people have upvoted your recent answer, I guarantee it.