As much as we marketers would hate to admit it, not all marketing is digital (here’s a great example of such offline marketing strategy: https://owntrepreneurship.com/2016/12/21/for-real-marketing-impact-go-offline-and-old-school/). Conferences, trade shows and expos still bring in large crowds, and as marketers we simply cannot ignore the possibility to engage with our target audience. However, conference have become so…