Ok, so we’ve established that Twitter can be useful for you (https://owntrepreneurship.com/2015/10/18/i-dont-get-twitter/). Great. Now what do you do?
We’ll you need to start following and you need to start twitting. That much is obvious. But with time you will understand that in order to reach a wide audience you need to tweet and tweet often, only during the relevant times of day for your target audience (see this article for the A Scientific Guide to Posting Tweets
Since you don’t want to be up at strange times of the night tweeting, nor like repeating yourself several time a day, this is a great tool. You simply type the tweet and decide when it will be posted. That’s’ it. Sounds silly but the fact that you can schedule every tweet multiple times ( I tweet at least 3 extra times per tweet) provides you much greater reach.
Twitter is enigmatic to most of us. It is unclear why certain tweets succeed (meaning the get re-tweeted and like a lot) and other don’t receive any attention. The only way to identify what’s working is to employ some analytical tools. Luckily, there is a great, free tool for everyone to us. Called Twitter analytics ( www.analytics.twitter.com). It allows you to see which tweets gained the most traction, some demographic information about your audience.
The trick? Check yesterday’s tweets, see which were the most successful, and re-tweet them again.
This is a great tool practice to fine-tuning your publishing and hash-tagging skills.
Use Hashtags (#) and Mentions @ while twitting
Yep, this is the official Twitter lingo, and you need to use it to make your tweets reach a wider audience (for a complete and helpful Twitter glossary https://support.twitter.com/articles/166337)
According to Twitter, The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages (https://support.twitter.com/articles/49309)
If its’ hashtagged, than it is easily searchable and will reach a larger audience, which is not comprised only of your followers but also from every Twitter user who’s search for this hashtag. The @ sign is used to call out usernames in Tweets. By including a mention of a specific @username in Tweets, you will make sure the person mentioned receives a notification of your tweet. Basically, the more you engage people (like/ favorite their tweets, mention them, retweet their messages, reply to their messages) you increase the likelihood of them interacting back with you- following you, retweeting your twits and like your tweets- all of which increase your influence.
Just like any other social network, Twitter is a numbers game. The more followers you have, the greater reach you have and more people will notice and follow you. Unlike other platforms in Twitter you need to be very proactive to increase and maintain your followership. So use these 3 hacks to do so and start reaping the rewards of this peculiar yet entertaining platform. Oh, please don’t forget to Twit this to the world…