Please help me select the new owntrepreneurship logo!

Hi All!

After running this blog for 2 months I’m feeling like something is missing. So I’ve contacted a talented graphic designer named Vladimir Vladetic via Odesk and asked for his help. After several drafts this is what he’s proposed:

Vote for your favorite logo

I think these are all great, so I’m asking my readers to help me choose one.

So be kind and vote- your input is greatly appreciated!

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12 thoughts on “Please help me select the new owntrepreneurship logo!

  1. Seth Roberts 21/05/2015 / 20:13

    I would advise going to a different designer. You need something the looks to the future, not like the past. These all kind of look like something created for a local Chamber of Commerce about 10-15 years ago.

    Liked by 2 people

  2. Alex 22/05/2015 / 13:00

    I agree with Seth. Also, please don’t use oDesk. It devalues design by making clients believe that they can get away with paying very little for what they need, and the quality of the work is usually pretty low, which means clients get used to that too (so they’re not willing to hire better designers and pay the right fee for their work).

    Liked by 1 person

  3. Stephen 23/05/2015 / 00:09

    2005 called. They want their logos back. If I saw any of those at the top of your page I would go to another blog. You don’t need the full name of your business/blog in the logo. That make it too big. You should aim to have a simple scalable vector graphic, with a limit of 3 solid colours, however preferably just one.

    Like

  4. valentinemasina99 23/05/2015 / 22:06

    Number 4 is the best but you still need to work on it. Saw this on Quora. The logos are too generic

    Like

  5. david 24/05/2015 / 01:10

    Honestly, I would scrap them all. Start over. Remove the tag line from the all the logos.

    Like

  6. catherine 26/05/2015 / 08:18

    I agree with everyone here; I do not like these logos either. They are not unique or creative and have probably been overused many times over. They are very generic- as if from a template or free logos used. Not trying to chastise the designer by any means but I would trash these. If you really want a new logo that represents what you are all about, what your company/blog is about, I would suggest starting over.
    I am a professional designer myself,and if I ever need to outsource, I would not use Odesk or Fiverr. You would want to pay someone for quality work to reflect you- to attract your target audience.

    Like

  7. The Future Mrs. Vines 13/11/2015 / 21:14

    I like #3. Professional designers will be the worst critics. If your site content does not cater to professional designers, then you should keep it simple and clean. Check out this infographic I got in my email this morning. Thank goodness I hadn’t emptied my trash.

    My site’s logo, on the other hand, needs a major fix. Maybe I’ll hang on to that email with the Infographic after all.

    Liked by 1 person

  8. yorowerant 27/10/2017 / 03:43

    I can’t resist the irony here. Your name puts the OWN in entrepreneurship, but the logo and tagline are not something you can “own” from a branding perspective. And owning your identity is everything. I will give you some actionable feedback.

    Are you familiar with positioning strategies and USPs? Branding always starts with developing a point of difference. Inevitably we all have many things in common with our competition, but our point of difference, or Unique Selling Proposition should be something that sets you apart from the crowd. You must own it. The way Apple and Nike stand apart in their respective sectors. They have names, logos and tag lines that are completely unique from their competitors and they leave no room for the competition to copycat.

    Owntrepreneurship is what brand professionals categorically refer to as an “invented” name, which can be very good for creating a unique brand. But your tag line fails to continue on a unique path. It’s a cliche statement your competition will frequently use. You can’t own that. The tagline also “describes” what you do. A good positioning line is less specific and more emotional. They inspire us. Think Different and Just Do It are inspirational taglines that are not specific in that they can be interpreted differently by all of us. That makes them personal to each us and far more likeable and memorable. That’s brand power.

    Which brings us to the logo. On my list of criteria for evaluating the quality of a logo, uniqueness is again top of the list. Followed by simplicity and balance. The logos you have fail to meet all of the key criteria. Conceptually the compass and target are cliché which eliminates the ability for your brand to own them in your sector. The magnifying glass is inappropriate – in fact I would say the opposite of the symbolism of charting a course and the adventure of entrepreneurship. That leaves the sailboat. By far the best symbol, unfortunately one of the worst logos you have graphically. Graphically its all about simplicity and balance.

    Because the name is very long, I would forgo a large icon. I suggest developing a simple wordmark. Try using negative space in and between letters to add a unique embellishment and potentially break the word in a way that makes it easier – not more difficult to read. The embellishment could be a simple colour focal point, or a graphic such as a sailboat in negative space, or replacing a letter. But only use one embellishment. That’s important for simplicity. Reduce your design to fit on a quarter – no more than 3/4″ in either direction. If you can’t read it, it’s not simple enough.

    Like

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